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Story of Powerful Emotion

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Posted by Chris Wilson on Mar 12, 2008 in Marketing | 0 comments

Dan Heath, of Made to Stick, posted this video, that one of  Chip Heath’s students at Standford created.

No matter what your stance on this issue is, you can’t help but appreciate the element of persuasion that can be evoked when you have, a story with powerful emotion to tell. It sticks!

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  1. Jon Burg's Future Visions - messages that stop you in your tracks Effective story telling isn't about non-interruption. Interruption is a very powerful strategy when used ...

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