@Shashi’s points were very well-taken and are steps that should definitely be included in the process. Understanding the organization’s goals and how social media can help meet them is an important part of creating the essential internal commitment and creating the key that Shashi’s post described.

Looking forward to reading and reviewing Join the Conversation. :^)

@Shashi – You make some very valuable and important points on things that companies should consider before joining the conversation. I can see your Network Solutions experience shining through!

However, I think Susan’s answer provides what I believe to be the most important first step. (Really there are a lot of things to consider and figure out right in a row, jumping in the waters of social media.)

@Susan – Entering social media is a lot like starting a new company. The first thing you have got to find is your purpose (goals).

Thanks for the conversation.

Once they accpet this commitment they can set their objectives :
Conversation Channels
Engagement measurement
Result measurement.

Shashi

Where’s the momentum and speed going to come from? Going down stairs? Pulled by a team of interns?

Happy Skiing

In fact, I’ll give out a second copy of the book to anyone that proposes the best stunt involving JtC. The only stipulation is that you must follow through with whatever you come up with, and provide action photos (video would be even better) as proof. And you have to give it to someone else who hasn’t read it (because it is still a good book, no matter how well it functions as footwear).

David has set a high standard. Can anyone top it!