Before one launches into the wonderfully free and untethered reaches of the highest states of inspired creativity, one should always read the client’s brief.

To that end:

If you entered, here’s your chance to describe which photo you submitted and why means creativity to you.

Love to hear more about some of these entries…

“Uncorked – to free from a sealed or constrained state.”

Creativity is an elusive beast at the best of times and whilst not a primarily “visual” creative person and more of a code jockey, I like to think I have a bit of a handhold on the tail of the beast. The concept of doing something out of the ordinary, making things more noticeable, more communicative or in some cases not to be noticed at all (in the sense of good coding) always looms large.

I like to think that creativity has a sense of freedom to it, a sense of release – simply uncorked.