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	<title>Comments on: Be Consistent but Change: The Red Bull M.O.</title>
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	<link>http://freshpeel.com/2008/02/be-consistent-but-change-the-red-bull-mo/</link>
	<description>Ripe Brand Strategy. Juicy Insights and Trends.</description>
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		<title>By: Talks Social but Walks Industrial - why most youth marketing fails &#124; mobileYouth - youth marketing mobile culture research</title>
		<link>http://freshpeel.com/2008/02/be-consistent-but-change-the-red-bull-mo/comment-page-1/#comment-3285</link>
		<dc:creator>Talks Social but Walks Industrial - why most youth marketing fails &#124; mobileYouth - youth marketing mobile culture research</dc:creator>
		<pubDate>Wed, 28 Jan 2009 13:12:04 +0000</pubDate>
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		<description>[...] discusses: Energy drink mania has taken over Gen-Y and youth culture over the last few years. From Red Bull starting the craze and their smart marketing into youth culture to Monster and then Lil Jon&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] discusses: Energy drink mania has taken over Gen-Y and youth culture over the last few years. From Red Bull starting the craze and their smart marketing into youth culture to Monster and then Lil Jon&#8217;s [...]</p>
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		<title>By: Paul &#124; SameTrafficMoreSales.com</title>
		<link>http://freshpeel.com/2008/02/be-consistent-but-change-the-red-bull-mo/comment-page-1/#comment-628</link>
		<dc:creator>Paul &#124; SameTrafficMoreSales.com</dc:creator>
		<pubDate>Tue, 26 Feb 2008 11:27:35 +0000</pubDate>
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		<description>Interesting stuff. And what you&#039;re left with is the memory of the concert, and the company (Red Bull) that made it happen.</description>
		<content:encoded><![CDATA[<p>Interesting stuff. And what you&#8217;re left with is the memory of the concert, and the company (Red Bull) that made it happen.</p>
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