For everyone in the Oklahoma City area, I will be speaking at the March 18th edition of Refresh. I will be presenting The Brand Box, which started as a simple post and has been developed into an full presentation on branding. There is no charge and all are invited to attend. For more details go to Refreshokc.org. ...
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Adaptive Path, one my favorite sources on experience design, in response to a recent BusinessWeek article, shared their thoughts on why “Starbucks is not about the coffee.” While Adaptive Path makes some great suggestions on ways to refocus enhance the overall Starbucks experience, the following statement concerns me a...
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Can you present your brand consistently when you are always doing something new? Red Bull does it! Two weekends ago my wife and I went on a ski trip to Angel Fire, New Mexico with some friends. One day while we were there a Red Bull van parked on the back side of the mountain and started blasting loud music and while they gave...
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Break out the party hats, simple sugar foods and of course some fresh juicy oranges. It’s time to celebrate! Not only is it Friday, but today also officially marks the 1 year anniversary of when I first started peeling fresh marketing posts for all to read. I can’t believe that I’ve been blogging a whole year....
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Focus in on strengths. Then focus on making strengths stronger.
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