Comments on: The Brand Box http://freshpeel.com/2008/01/the-brand-box/ Tue, 16 Mar 2010 09:00:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alex Jones http://freshpeel.com/2008/01/the-brand-box/comment-page-1/#comment-3478 Alex Jones Mon, 27 Apr 2009 10:47:26 +0000 http://freshpeel.com/2008/01/the-brand-box/#comment-3478 It is rare that a product is so good it sells itself, even if that is the case, its sales potential is not being capitalized on if the company/product image is poor. It is rare that a product is so good it sells itself, even if that is the case, its sales potential is not being capitalized on if the company/product image is poor.

]]> By: Keel Joey http://freshpeel.com/2008/01/the-brand-box/comment-page-1/#comment-649 Keel Joey Tue, 04 Mar 2008 09:02:43 +0000 http://freshpeel.com/2008/01/the-brand-box/#comment-649 A "branding" list that leaves Packaging without its own bullet point? A “branding” list that leaves Packaging without its own bullet point?

]]> By: Branding: A Product of Strategy « Brett’s Blog http://freshpeel.com/2008/01/the-brand-box/comment-page-1/#comment-468 Branding: A Product of Strategy « Brett’s Blog Wed, 06 Feb 2008 22:47:11 +0000 http://freshpeel.com/2008/01/the-brand-box/#comment-468 [...] farm that someone has a bad idea of what branding is. In fact, they probably think it mostly affects the logo, the packaging and the colors and fonts used on the website. It’s a common [...] [...] farm that someone has a bad idea of what branding is. In fact, they probably think it mostly affects the logo, the packaging and the colors and fonts used on the website. It’s a common [...]

]]> By: Chris Wilson http://freshpeel.com/2008/01/the-brand-box/comment-page-1/#comment-448 Chris Wilson Sun, 03 Feb 2008 22:05:54 +0000 http://freshpeel.com/2008/01/the-brand-box/#comment-448 @Chris Moran - Thanks for stopping by. Hope you will join the conversation. @Tzaddi - You have made some nice observations. I think one important thing we must remember is that it doesn't matter if something is visible or invisible, inside the box or outside. Any contact with a customer is a piece of the branding equation. And it doesn't matter if it is something you can control or not. I'd say Dell Hell did some pretty serious damage to the Dell brand at the time. @Chris Moran – Thanks for stopping by. Hope you will join the conversation.

@Tzaddi – You have made some nice observations. I think one important thing we must remember is that it doesn’t matter if something is visible or invisible, inside the box or outside. Any contact with a customer is a piece of the branding equation.

And it doesn’t matter if it is something you can control or not. I’d say Dell Hell did some pretty serious damage to the Dell brand at the time.

]]> By: Tzaddi http://freshpeel.com/2008/01/the-brand-box/comment-page-1/#comment-443 Tzaddi Sat, 02 Feb 2008 21:52:18 +0000 http://freshpeel.com/2008/01/the-brand-box/#comment-443 I think some of the items in the 'invisible' column may belong in 'visible'. Sponsorships can be quite visible, as can PR. I'd also add 'employee relations' to the invisible part. If your trained staff is lacking other types of support (like empowerment to solve problems or access to people who can) or if they're bitter at poor treatment, that will boil out in the brand experience. I think some of the items in the ‘invisible’ column may belong in ‘visible’. Sponsorships can be quite visible, as can PR.

I’d also add ‘employee relations’ to the invisible part. If your trained staff is lacking other types of support (like empowerment to solve problems or access to people who can) or if they’re bitter at poor treatment, that will boil out in the brand experience.

]]> By: Chris Moran http://freshpeel.com/2008/01/the-brand-box/comment-page-1/#comment-437 Chris Moran Thu, 31 Jan 2008 19:02:18 +0000 http://freshpeel.com/2008/01/the-brand-box/#comment-437 I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you. Chris Moran I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Chris Moran

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