Comments on: Nike’s Viral Attachment http://freshpeel.com/2008/01/nikes-viral-attachment/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 14 Mar 2011 19:56:03 +0000 hourly 1 By: Chris Wilson http://freshpeel.com/2008/01/nikes-viral-attachment/comment-page-1/#comment-358 Chris Wilson Tue, 15 Jan 2008 03:39:56 +0000 http://freshpeel.com/2008/01/nikes-viral-attachment/#comment-358 Ken, Nike is a great company. I caught Chocolate Rain and Dr. Pepper story last month. Thanks for mentioning it. I think you are right. If there viral is a good fit with the company and their objectives then finding a viral train to ride can work well. And there is no doubt in my mind that this would be a better strategy than trying to create a viral success. Ken,

Nike is a great company.

I caught Chocolate Rain and Dr. Pepper story last month. Thanks for mentioning it.

I think you are right. If there viral is a good fit with the company and their objectives then finding a viral train to ride can work well. And there is no doubt in my mind that this would be a better strategy than trying to create a viral success.

]]> By: Ken Barber http://freshpeel.com/2008/01/nikes-viral-attachment/comment-page-1/#comment-356 Ken Barber Mon, 14 Jan 2008 17:20:43 +0000 http://freshpeel.com/2008/01/nikes-viral-attachment/#comment-356 Great article. Nike is a really fun marketer to watch, isn't it? To answer your questions, I think a company can latch onto a viral success if there's a good fit. The Ok Go video was cool, showed active people having fun, and was a hit online - -all characteristics that match Nike's audience. Another marketer that did a good job of linking itself to a viral success is Dr. Pepper with the Chocolate Rain video. You can see video and my write up on it here: <a href="http://purethinking.typepad.com/pure_thinking_a_streamofc/2007/12/ad-agencies-are.html">Chocolate Rain: How ad agencies love YouTube</a> --Ken Great article. Nike is a really fun marketer to watch, isn’t it? To answer your questions, I think a company can latch onto a viral success if there’s a good fit. The Ok Go video was cool, showed active people having fun, and was a hit online – -all characteristics that match Nike’s audience.

Another marketer that did a good job of linking itself to a viral success is Dr. Pepper with the Chocolate Rain video. You can see video and my write up on it here:
Chocolate Rain: How ad agencies love YouTube
–Ken

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