Marketing Monkeys: Why Change is Hard
Why does all the monkey business keep hanging around?
Ian McKee presents an analogy/theory as to why so many brand are still sinking budget bombs into old and ailing mediums.
Topics
Consulting
Presentations
Archives
Juicy Finds
- Kids Today Need A License to Tinker
- Welcome to the Brave New World of Persuasion Profiling
- Number of U.S. Homes Ditching Home Phones for Mobile Rapidly Growing
- What You Think You Know vs. What You Need to Know About U.S. Hispanics And Media
- Why Sports Statisticians Should Be More Involved in Games
- Rethinking Personal Data
- Walmart Tests Smaller Retail Format on College Campus
- 10 Things Social Media Marketers Should Know About Millennials
- Why Luxury Brands Should Embrace Mobile
- Game Consoles Edge Closer to Serving as Entertainment Hubs
Freshly Peeled
- How Twitter is Changing the Scope of Advertising
- Worldwide Growth of Social Media
- Visual Evolution of Transactions and Commerce
- Psychology and Advertising
- Crowdsourcing Visualized
- ScanLife: Mobile Barcode Q2 2011 Trend Report
- 71% of online adults now use video-sharing sites
- The New Era of Expressive Research
- curiositycounts: The Internet of Things, in an infographic – a...
- The New Mobile Shopper