Comments on: Human Talk: You’re Human, So Talk Like One http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/ Fri, 12 Mar 2010 10:47:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Valley PR Blog » Blog Archive » Valley PR Blog’s Weekend Reading 01-25-08 http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/comment-page-1/#comment-1399 Valley PR Blog » Blog Archive » Valley PR Blog’s Weekend Reading 01-25-08 Mon, 07 Jul 2008 20:28:52 +0000 http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/#comment-1399 [...] You’re a Human So Talk Like One – Well said(!) by Chris Wilson at Fresh Peel . [...] [...] You’re a Human So Talk Like One – Well said(!) by Chris Wilson at Fresh Peel . [...]

]]> By: Valley PR Blog's Weekend Reading for the week ending 01-25-08 | Valley PR Blog http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/comment-page-1/#comment-402 Valley PR Blog's Weekend Reading for the week ending 01-25-08 | Valley PR Blog Fri, 25 Jan 2008 20:24:20 +0000 http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/#comment-402 [...] You’re a Human So Talk Like One – Well said(!) by Chris Wilson at Fresh Peel . [...] [...] You’re a Human So Talk Like One – Well said(!) by Chris Wilson at Fresh Peel . [...]

]]> By: Marketing and PR News and Ideas, January 23, 2008 http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/comment-page-1/#comment-382 Marketing and PR News and Ideas, January 23, 2008 Wed, 23 Jan 2008 06:20:43 +0000 http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/#comment-382 [...] You’re Human, So Talk Like One - Chris Wilson launches a series of posts called Human Talk, about why it seems so hard for people and companies to, you know, communicate in a way that doesn’t resemble a robot. [...] [...] You’re Human, So Talk Like One – Chris Wilson launches a series of posts called Human Talk, about why it seems so hard for people and companies to, you know, communicate in a way that doesn’t resemble a robot. [...]

]]> By: Chris Wilson http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/comment-page-1/#comment-369 Chris Wilson Fri, 18 Jan 2008 20:01:43 +0000 http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/#comment-369 Andrew, Awesome insight! I'm tempted to rip your acronym off and call it my own. TRUE: truthful, relevant, unique and engaging. Pure brilliance. It's amazing how many processes (even some creative ones), that are meant to make messages more clear, seem to just muddy the waters even more. Thanks for the conversation Brand Chef! Andrew,

Awesome insight! I’m tempted to rip your acronym off and call it my own. TRUE: truthful, relevant, unique and engaging. Pure brilliance.

It’s amazing how many processes (even some creative ones), that are meant to make messages more clear, seem to just muddy the waters even more.

Thanks for the conversation Brand Chef!

]]> By: Andrew B. Clark http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/comment-page-1/#comment-368 Andrew B. Clark Fri, 18 Jan 2008 18:23:35 +0000 http://freshpeel.com/2008/01/human-talk-youre-human-so-talk-like-one/#comment-368 Chris - I have to say, you hit the nail right on the head. Being in the communication industry (Advertising, marketing), I get so frustrated when clients send brand driven (I could say "conversational") copy points through such a review process that it takes their end user out of the equation all together. I fight with this about 70% of the time; especially when legal and liability control gets to rear its ugly head. If the conversation, whether in copy, dialogged, or pictographs follows TRUE (Truthful, relevant, unique and engaging) branding, then the specifics, including legal, should be covered. If you're communicating to your {enter audience here}, then speak to them in words, tone, temper and timber that will make them comfortable. Otherwise you might as well start clicking and beeping like a telex machine... Any way you look at it, eyes gloss over and you're lost. Great topic. I look forward to reading more. Keep Cooking! Andrew Chris –

I have to say, you hit the nail right on the head. Being in the communication industry (Advertising, marketing), I get so frustrated when clients send brand driven (I could say “conversational”) copy points through such a review process that it takes their end user out of the equation all together. I fight with this about 70% of the time; especially when legal and liability control gets to rear its ugly head.

If the conversation, whether in copy, dialogged, or pictographs follows TRUE (Truthful, relevant, unique and engaging) branding, then the specifics, including legal, should be covered.

If you’re communicating to your {enter audience here}, then speak to them in words, tone, temper and timber that will make them comfortable. Otherwise you might as well start clicking and beeping like a telex machine… Any way you look at it, eyes gloss over and you’re lost.

Great topic. I look forward to reading more.

Keep Cooking!
Andrew

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