Here ‘s a small snippet:
If it’s in print, it matters even more. Things in print have a tone and a finality that add an impact that you need to care about.
So, after the lawyers are done, let the marketers make sure it sounds like you. Your signs, your contacts, your fine print… your words don’t just sit there, they shout.
This post is part of the Human Talk series.
If you would like to contribute your good or bad Human Talk examples, Email me. I’ll accept photos, stories, videos, audio, etc. and give credit where credit is due.