The Brand Box

Jan 31, 08 The Brand Box

Posted by Chris Wilson in Branding, Design, Marketing

Branding. What’s the first thing that you think of when you hear that word? Chances are your first thoughts go towards the visual aspects of branding such as logos, package design, advertising, or web experiences. And these are huge pieces of the branding as a whole, but there is much more to branding than just what’s...

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Human Talk: Now That the Suits are Gone

Jan 29, 08 Human Talk: Now That the Suits are Gone

Posted by Chris Wilson in Human Talk

Seth explains the importance of “tone” in your print materials. His comments are a perfect fit for the Human Talk series, so they will be added to the pile. Here ‘s a small snippet: If it’s in print, it matters even more. Things in print have a tone and a finality that add an impact that you need to...

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Creativity Contest

Jan 27, 08 Creativity Contest

Posted by Chris Wilson in Creativity

What does creativity mean to you ? With Ramon Vullings and his book, Creativity Today, heading this way on the Post2Post Virtual Book Tour, I thought it would be a good time to start getting those creative juices flowing. The Fresh Peel is giving you a chance to show everyone what creativity means to you, and the chance to win 1...

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Human Talk: Empathy

Jan 24, 08 Human Talk: Empathy

Posted by Chris Wilson in Human Talk

The Brand Chef, Andrew B. Clark sent in his take on the Human Talk series that he jotted down while watching The Terminal. As usual, Andrew looks beyond surface matter to come up with a pure gem of insight. Victor, the Tom Hanks character, epitomizes the truth in speaking humanly and breathing a fresh breath of reality into a...

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Age of Conversation Round 2

Jan 23, 08 Age of Conversation Round 2

Posted by Chris Wilson in Advertising, Books, Events, Marketing

Round 1 of Age of Conversation was a knock out! The book came together in what the publishing industry would consider breakneck speeds. The fact that it was a collaborative effort, with over 100 contributing authors that were literally from all over the globe, makes the books’ publication even more mystifying. The...

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