Line Extensions with Legs

Posted by Chris Wilson in Branding, Marketing | 1 comment

Line Extensions with Legs to Stand on

Laura Ries has come up with a list of the 5 Best Line Extensions of 2007.

This is a nice compliment to my list from last month, How Far Can a Brand Stretch?, which pointed out some of the all-time worst line extensions (along with one good one which didn’t make it to Laura’s list).

1 Comment

  1. Kelly / December 28, 2007

    These are all really great extensions. Although I have to admit that the only one I’d heard of previously was Curves cereal. I’m not sure what that says about their placement and marketing when I consider myself a fairly adept consumer.

    Reply

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