Funky Business by Ridderstråle and Nordström

http://www.andreavascellari.com/blog/?p=157

Andrea

Great! I’m glad I could help. If you want some more ideas check out my Facebook Visual Bookshelf. I use it as a place to remember what books I’ve read and what I want to read. There’s a lot more there.

Thanks for inviting me in on this. It’s been a lot of fun.

I think part of my choice in books comes from my drive to catch up and stay up with the big boys (and girls) in the business, but I read them for pleasure as well. Every once and a while I will run across a business book that is more of a chore to read than it is enjoyable, but that is very rare.

The beauty of our profession is that you could read just about any book and come away with great marketing/design/conversation/storytelling lessons.

Thanks for playing along! Agreed on the lure and power of a good book. Your list had a notable work focus.

Are those your pleasure books too or are you just on a marketing jag? I get in a groove and will burn through a bunch of business books and then crave a good mystery or 3 (or visa versa).

I’m going to check out Bill Peet’s book — thanks for the suggestion.

Drew