Laura Ries has come up with a list of the 5 Best Line Extensions of 2007. This is a nice compliment to my list from last month, How Far Can a Brand Stretch?, which pointed out some of the all-time worst line extensions (along with one good one which didn’t make it to Laura’s list). ...
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At the beginning of this month I posed a question to all of you Peelers. I wanted to find out what company or organization you thought showed that they were truly listening to their customers in 2007. The results are in. (Thanks to everyone that responded!) We received some interesting responses. I surprised by a couple of...
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Integrated campaign? How about an integrated holiday card? This year at Hester Designs we did something a little different for the holidays. We turned our holiday card into sensual experience, complete with 3D glasses and peppermint scent, all leading to our Holiday in 3D web site. If you don’t have any 3D...
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A while back I gave you a look at my reading habits in a post titled in 7 different languages, Books, Libros, Bücher, книги, Bøker, 书, 本. Well today I received a pleasant surprise in the mail. It seems that Ben McConnell and Jackie Huba are doing a great job tracking talk around the web about...
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Update: The Age of Conversation has been rescheduled for March 29th. More details here. It’s been almost a full month since I first proposed the idea of a “Bum Rush all of the social media you can get your hands on.” Since then, we’ve learned that the book will be moving to Amazon and the initial...
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