Comments on: How Far Can a Brand Stretch? http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 14 Mar 2011 19:56:03 +0000 hourly 1 By: Valley PR Blog » Blog Archive » The Linda VandeVrede 8 http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/comment-page-1/#comment-1400 Valley PR Blog » Blog Archive » The Linda VandeVrede 8 Mon, 07 Jul 2008 20:31:55 +0000 http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/#comment-1400 [...] with other part-time college kids and full-time workers.   We packaged up Bic pens, lighters, and panty-hose.   (Yes, Bic made panty-hose at one time).   Every now and then the heat of the machine that [...] [...] with other part-time college kids and full-time workers.   We packaged up Bic pens, lighters, and panty-hose.   (Yes, Bic made panty-hose at one time).   Every now and then the heat of the machine that [...]

]]> By: Seinfeld on Marketing: Yada, Yada « ÃœberEye Marketing Blog http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/comment-page-1/#comment-1332 Seinfeld on Marketing: Yada, Yada « ÃœberEye Marketing Blog Fri, 27 Jun 2008 12:49:09 +0000 http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/#comment-1332 [...] of focus. Unnecessary brand extensions that take you away from your core [...] [...] of focus. Unnecessary brand extensions that take you away from your core [...]

]]> By: Chris Wilson http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/comment-page-1/#comment-223 Chris Wilson Sun, 18 Nov 2007 02:07:36 +0000 http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/#comment-223 Jen, I thought they were funny. I wonder how a company can be driven to make such a decision. The Harley Cake Decorating Kit is a personal favorite because my father-in-law owns a Harley. I can't even force of a dream of him in the kitchen baking a cake, much less taking the time to decorate it with cute little motorcycles. When it comes to cake all he cares about is how good it tastes and nothing else. So that throws out the idea of the kit being targeted at Harley women/wives. Here's a theory on the Cheetos Lip Balm. Maybe they came up with the idea on take your kid to work day. There was that messy kid who was eating lunch during a board meeting. He was eating Cheetos no doubt and got them all over his lips.....the light bulbs start going off. Ha ha. Jen,

I thought they were funny. I wonder how a company can be driven to make such a decision.

The Harley Cake Decorating Kit is a personal favorite because my father-in-law owns a Harley. I can’t even force of a dream of him in the kitchen baking a cake, much less taking the time to decorate it with cute little motorcycles. When it comes to cake all he cares about is how good it tastes and nothing else. So that throws out the idea of the kit being targeted at Harley women/wives.

Here’s a theory on the Cheetos Lip Balm. Maybe they came up with the idea on take your kid to work day. There was that messy kid who was eating lunch during a board meeting. He was eating Cheetos no doubt and got them all over his lips…..the light bulbs start going off. Ha ha.

]]> By: Jen Montgomery http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/comment-page-1/#comment-222 Jen Montgomery Sat, 17 Nov 2007 18:57:14 +0000 http://freshpeel.com/2007/11/how-far-can-a-brand-stretch/#comment-222 Hilarious Observations. It would be interesting to sit in on a brainstorming meeting with the people who thought that Cheetos Lip Balm was a brilliant idea. That's not right. Hilarious Observations. It would be interesting to sit in on a brainstorming meeting with the people who thought that Cheetos Lip Balm was a brilliant idea. That’s not right.

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