In the Bear Millions

Sep 27, 07 In the Bear Millions

Posted by Chris Wilson in Marketing

I picked up the October edition of Entrepreneur Magazine, and was pleasantly surprised to find the Bear Naked owners, Kelly Flatley and Brendan Synnott, as one of the features in an article titled, Young Millionaires. According to the article their projected sales for 2007 is $50 million. That’s not half bad for starting a...

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Discovering Empathy

Sep 26, 07 Discovering Empathy

Posted by Chris Wilson in Design, Marketing

Empathy is a hot topic among advertisers, marketers, bloggers, and even dentists, doctors and nurses in the medical field. For the longest time empathy was viewed as a genetic quality either you were born with it or you weren’t. More recently, many have taken on the belief that although some may genetically be more...

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Simple Idea: Shortcuts vs. Initiating Change

Sep 26, 07 Simple Idea: Shortcuts vs. Initiating Change

Posted by Chris Wilson in Simple Ideas

There is a big difference between taking shortcuts and improving the speed of a process. One is rooted in laziness and the other initiates change.

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I Got Bear Naked Today

Sep 23, 07 I Got Bear Naked Today

Posted by Chris Wilson in Branding, Marketing

It’s amazing how easy it is to sell an incredible product. There is no question about what the product positioning is, because it’s evident. What’s even better is that you don’t have to worry about naked self-promotions (yes, pun intended), because the product backs up every word. Bear Naked is an incredible...

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The Formula for Creating a Successful Social Network

Sep 18, 07 The Formula for Creating a Successful Social Network

Posted by Chris Wilson in Advertising, Marketing, Social Media

There are many opinions floating around the web as to what the exact formula is for creating a successful social network. The Internet Business and e-commerce news site, BizReport, sum up their take on the matter with, Revenue is the key to social network success. I agree that a social sites ability to generate revenue, plays a...

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