Don’t Confuse 1 for 1 Billion

Aug 30, 07 Don’t Confuse 1 for 1 Billion

Posted by Chris Wilson in Advertising, Marketing

Dunkin’ Donuts has been in the news lately, with their announcement that, “all its menu offerings nationwide will be zero grams trans fat by October 15, 2007,” as stated in the press release. So far, the fast food donut/coffee giant is receiving some good reviews for their latest attempt to keep up with the...

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TOMS Discount

Aug 23, 07 TOMS Discount

Posted by Chris Wilson in Miscellaneous

The great people at TOMS have given me a special discount code to pass along with all of the good reviews that I have given them lately. (Do You Matter?, TOMS Shoes Design) They really seem to pay attention over there. The code will give you $5.00 off any TOMS purchase. Here it is for anyone interested:...

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Online or Offline Media?

Aug 23, 07 Online or Offline Media?

Posted by Chris Wilson in Advertising, Branding, Marketing

I’m heading off my post today with an 80′s style motivational poster because I want to get you ready to face a challenge. I’m going to give you the same challenge that Chas Edwards of Federated Media gave everyone attending the Future of Online Advertising conference this past June. I challenge you to stop...

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First Date with a Consumer

Aug 21, 07 First Date with a Consumer

Posted by Chris Wilson in Marketing

Do you remember your first date? For many of us it probably went a little less than ideal. Ok, for some that’s an understatement. It was an adolescent nightmare! You’re palms were sweaty. There was an awkward silence, or maybe out of place chuckles if you have a habit of laughing nervously. You tripped over your feet...

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TOMS Shoes Design

Aug 16, 07 TOMS Shoes Design

Posted by Chris Wilson in Branding, Design, Marketing

After my post on TOMS Shoes’ company cause, I was so impressed with Blake, the company and the design of shoes that I ordered my wife a pair. The order came in last week, and my respect for TOMS has grown that much deeper. What really impressed me was the overall design and presentation of the product. They have done a...

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