Robert Scoble brings us a podcast from the Internet Strategy Forum, which was held in Portland last week. He interviews Mike Moran, a distinguished engineer at IBM and the author of Search Engine Marketing, Inc.. Mike shares his opinions on the control issues most marketers experience as they move from traditional mediums and into...
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BusinessWeek has released a stock pile of information on the world’s biggest players in global branding for...
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The regular Peelers know that I, on occasion, like to make references to bands and artists in the music industry, using them to create analogies and examples to marketing and branding. In similar fashion, Stephen J. Dubner over at Freakonomics calls the Rolling Stones front man, Mick Jagger, the Profit Maximizer and compares him to...
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Clients know what they want. In fact they know exactly what they want and when they need it. They want a website redesign, or to formulate an identity for their newest product line development. Or they need an outdoor ad placed at that perfect spot where the road construction backs up traffic for hours everyday. Or they need...
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We are past the point of viewing Facebook as a company that’s likely to get bought up by the Yahoos and Googles of the world. Late yesterday, news broke that Facebook has acquired Parakey, which is a start-up company run by the co-founders of Mozilla Firefox, Blake Ross and Joe Hewitt. The company’s press release...
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