Starbucks and the Smell of a New Dip

May 09, 07 Starbucks and the Smell of a New Dip

Posted by Chris Wilson in Branding, Marketing

The brand’s “watered down” right? So logically the next step is to drown what’s left of the brand, while trying to make a profit? Clearly, scent of crisp green bills are the only thing on the mind of Starbucks CEO, Jim Donald, who recently expressed interests in offering of breakfast sandwiches to customers....

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The Potential of Twitter

May 02, 07 The Potential of Twitter

Posted by Chris Wilson in Marketing, Social Media

I was first introduced to Twitter at the same time that the little Twitter bird was flying into the ears of those attending this years SxSW Conference. Since then, I’ve seen some glimpses of potential in Twitter that make me feel that although Twitter itself may just be a fad, some new ideas about how we interact and...

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The Picture of Perfection Gave Me a Stomach Ache

May 01, 07 The Picture of Perfection Gave Me a Stomach Ache

Posted by Chris Wilson in Design, Marketing

I grabbed a quick fast food lunch today from Taco Bell. While looking over the menu, I couldn’t help but slightly lose my appetite when my eyes hit the promo for their new Steak Grilled Taquitos. At first I couldn’t quite pinpoint why the photo caused such a rumble in my stomach, but after studying the image for a few...

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