Interview with The Format

Apr 23, 07 Interview with The Format

Posted by Chris Wilson in Advertising, Interviews, Marketing

You are probably wondering how in the world are the happenings and opinions of a power pop rock band in any way relevant to the world of marketing? Honestly, I think there are a lot of things that can be learned in the corporate world from bands such as The Format. The band never seems to worry about conformity. In fact they...

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You Can’t be The Fonz

Apr 11, 07 You Can’t be The Fonz

Posted by Chris Wilson in Branding, Marketing

Peelers, Online Daters and Corporate CEO’s listen up! “If you want people to like you, first decide who needs to hate you.” That’s the subhead of Chip and Dan Heath’s article titled Polarize Me, from the March issue of Fast Company. The truth is, The Fonz is a fictional character from the popular...

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Risk Aversion vs. Innovation

Apr 09, 07 Risk Aversion vs. Innovation

Posted by Chris Wilson in Design

Poseidon Resorts is planning on opening a five-star underwater resort. Located on a private island in Fiji, it will be the world’s first permanent sea floor one-atmosphere structure. I first ran across Poseidon Resorts almost 3 years ago while surfing the web. On their website I found that they were actively searching for...

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Wu Chi for Positioning

Apr 05, 07 Wu Chi for Positioning

Posted by Chris Wilson in Branding, Marketing

For a little over 4 months now, some coworkers and I have been attending a Tai Chi class during our lunch hour. I’ve found it to be a very beneficial experience, for mind and body. It’s refreshing to take a break from the hectic day to day office routine and focus solely on the body for an hour. One of the most...

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Prelude to The Dip

Apr 04, 07 Prelude to The Dip

Posted by Chris Wilson in Books

Fellow Peelers might be interested to know that Seth Godin officially opened up a new blog to the public today. It will be a used to create discussion and release tidbits of information about his upcoming book, The Dip. Seth has been posting to the blog off and on since the middle of March, but decided to today that there was...

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