Rock Star Ken Blanchard

rockstarken I met a “rock star of the management world” on Thursday night. At least that’s how a fan of Dr. Ken Blanchard was quoted describing him. At first I had no idea what that meant. To me authors are authors, but by the end of the night I had added him to my list of famous rockers.

For 2 months during my last semester of college I was immersed in the mind of Dr. Ken Blanchard. I quickly read his latest book at the time titled, Lead Like Jesus, and was in the habit of doing daily research on Dr. Blanchard. I was trying to absorb as much as I could about his life and his thinking. I read of his other bestselling books and explored the inner workings of The Ken Blanchard Companies®, which he established in 1979. I was enthralled with his take on the subjects of ethics, management and leadership. He is truly a guru on these topics. What led me to this study of Dr. Blanchard’s work was a competition being held by the W Publishing Group, which is the publisher of Lead Like Jesus.

The competition was opened to universities and colleges around the country in which students were to create and implement a marketing plan for Dr. Blanchard’s book, Lead Like Jesus. The prize for winning the competition was a $5,000 scholarship for the School of Business, and a speaking engagement by Blanchard. I along with two other students, Garret Gronberg and Jay Lunceford, was selected by marketing professor, Dr. Kerianne Roper, to compete in the competition. After two full months of a research, planning, promoting, and working with businesses such as Mardels, Waldenbooks, and Amazon, we submitted our plan. Almost a month later we received word that we had won.

I hoped that I would be able to attend Dr. Blanchard’s speaking engagement with the school, whenever it might be, and a few months ago I received a personal invitation to the OC Associates Dinner, in which Dr. Blanchard was to be the keynote speaker. Thursday night, before leaving my house for the OC Associates Dinner, I started wondering what it would be like to hear Dr. Blanchard speak and to meet him personally. Would he demonstrate the passion for his work, that is so evident in his writings? Would he be, “insightful, and powerful,” as his friends, colleagues, and clients have characterized him? I can truthfully say that Ken Blanchard met and exceeded my expectations. Because of the night’s order of formal presentation, I didn’t get a chance to meet with Dr. Blanchard until the end of the evening, while he was signing books. As soon as he found out that I was one of the students who won the competition, I was greeted with open arms. I didn’t have a book for him to sign, but I told him the story of how during the competition I gave my copy of his book away to a newspaper journalist from one of the local papers so that she would do a writeup on the book and the competition. He quickly motioned for one the people selling books to hand him a copy from the table. (They were out of Lead Like Jesus, so I was given The One Minute Manager instead.) He signed the book and we took some photos together; Dr. Blanchard was looking like a management rock star to me more than ever!



New to The Fresh Peel?

Listen, Even if the Yelling Hurts Your Ears

yelling

Seth Godin unknowingly has written a great follow up to my recent post titled, A Love For Complainers. He points out the importance of listening, and how in return listeners receive notice and acknowledgment from the person speaking. This is another great lesson for us in dealing with complainers. Make it a point to be a great listener to complaining customers and in return they will give you the attention, and opportunity to make things right.

Dinner with Ken Blanchard

Ken BlanchardTonight I am attending a dinner hosted my alma mater, Oklahoma Christian University. Dr. Ken Blanchard, consultant, speaker, trainer, and author, will be the keynote speaker of the evening. Ken has received many awards and honors for his contributions in the fields of management, leadership and speaking. He is most noted for his contributions to the best-selling book, The One Minute Manager, which he coauthored with Spencer Johnson. The book has sold more than 13 million copies and remains on best-seller lists today. I will follow up on my experience meeting Dr. Blanchard, and tell how my love for marketing led to his guest appearance at tonight’s dinner. Here are some great quotes that might give you a brief look into the mind of Ken Blanchard.

  • Don’t Quack like a duck…soar like an eagle.
  • In the past a leader was a boss. Today’s leaders must be partners with their people.. they no longer can lead solely based on positional power.
  • Too many leaders act as if the sheep.. their people.. are there for the benefit of the shepherd, not that the shepherd has responsibility for the sheep.

MySpace Making Money?

MySpace LogoIn a recent post entitled, What do Abercrombie, The Gap, YouTube, and MySpace all Have in Common?, I pointed out the current trend of online companies such as MySpace, YouTube, Facebook, Digg, and Twitter in using their customers to build and promote their brands for them. I compared this trend to how the designer clothing companies have been marketing their clothing lines for years.

In response to this post I received some emails with questions on how internet companies stack up against the clothing companies in regards to revenue. In general the question has been, “Sure they are getting millions of visitors a day, but are they making any money?”

Many have been skeptical of the ability of internet based companies such as MySpace, which receives a majority of it’s revenues from ads, to generate profits. Yesterday, Pali Research analyst Richard Greenfield answered that question for us. Greenfield states that MySpace is now generating “in excess of $30 million” a month in revenue. He also estimates that in 12 months that monthly revenue will double. Compare that number to Abercrombie’s reported $300 million in monthly revenues last year. The Gap reported a stifling $1113 million in monthly revenues. YouTube barely makes the chart with their reported approximate 1.25 million dollars in monthly revenue for 2006. So to answer the question, yes internet companies are capable of generating revenue, but still come out well below the popular clothing lines. Chart

The Innovators of TED Talks

TED TalksIn order to become an innovator of fresh ideas, it is necessary to think like an innovator. I believe one of the best ways to develop a mind that thinks innovatively is to study people who are considered true innovators.

Study them, not so that you can mimic their actions, but to have a better understanding of how an innovative mind works. It’s not very often that we come into contact with truly innovative people.

That’s why one of my favorite resources has become the TED Talks videos. The speakers at the TED conferences have been described as, “some of the world’s most fascinating people: trusted voices and convention-breaking mavericks, icons and geniuses.” I would also classify every TED speaker as on innovator of sorts because of they come from all walks of life, each bringing something very original and new to the conference.

I’m still working my way through all videos, but so far each one that I have watched has left my head swirling with information and ideas. I’m not the only one who seems to have found value in TED Talks, Guy Kawasaki has found them beneficial enough that they have become a recurring topic on his blog. Some day I hope to attend one of the TED conferences in person but for now I have decided to keep my both of my kidneys (In contrast to one of my recent posts titled, Take My Kidney and Give Me Ted) and enjoy TED Talks instead.

One of my favorites is Malcolm Gladwell’s presentation as he explains what every business can learn from spaghetti sauce.

A Love For Complainers

complainerMy wife grew up in a small town in the Texas panhandle. So it’s needless to say that high school sports were a big deal. She and many of her friends were huge supporters of her high school’s varsity teams merely because there was little else to do, unless you get big thrills out of watching tumbleweeds roll by. They would go all out sponge painting t-shirts, cheering, and making signs to hold up at the games.

During basketball season, she and a group of friends came up with a clever (but slightly devious) idea for a cheer to use at an upcoming game. They even made signs to further reinforce their witty cheer and to make sure everyone in the arena could see.

They waited until the game heated up and the opportune time to reveal their scheme presented itself. Sure enough, one of the officials made a controversial call against their school and the crowd got heated. That’s when they whipped their signs and started their taunting, “Nuts and Bolts, Nuts and Bolts! We Got Screwed!” Many in the crowd joined in the jeering contagious chant.

I enjoy seeing this type of thing at sporting events. It makes the games interesting and exciting. It’s not that I like to see actions that some would consider bad sportsmanship. I just like the unexpectedness of games where the fans are just as intense as the players. In this environment, the true colors of fans, players and officials can be seen immediately.

There are always going to be complainers. Even though they aren’t in the game where all the action is, they want to make their opinions known. Some people feel it is their job to complain and express their anxiety vocally, and they have an immense ability to get others to join in complaining. This poses the question, is this a bad thing?

In the world of business, we should seek out complainers and love the very moment we encounter a complainer. This might sound strange that we should look for people who hold such negative attitudes, but complainers can provide us with something that satisfied customers cannot. Here are a few reasons why complainers should be treated like the valuable assets they are:

  1. Complainers are Blatantly Honest

    They can and will tell you everything that’s working and everything that’s not. Listen because they will tell you things you didn’t even know about your own product or business. The Better Business Bureau states that, “Typically a business hears from only 4 percent of its dissatisfied customers. The other 96 percent just quietly go away and you will never know why.” This should give you a clue as to how important this feedback is.



  2. Complainers are Mavens

    Based on the fact that a complainer takes the time to get in touch with you and complain increases the odds that they are in fact mavens on the subject and are seeking to pass along information. This is the person that others will come to when they have a question regarding your product or business.

  3. Complainers can Become Your Best Customer

    A complainer, by complaining has showed you an interest in your product or company. Do what it takes to make it right and you will have one of your best customers.

Usually the customer that complains wants less than you think. Satisfy complainers. Appease them. Shape your product and company around their needs and wants. Give them what they want and you will have proved to them that you are insistent on customer’s needs being fully met. In return you will have won over one of your biggest assets: a blatantly honest and loyal maven. Add the connectors and you’ve got two ingredients for a Tipping Point scenario.

Are You Just a Clone?

Cloned Sheep Sure, you are good at what you do. But do you end up looking like everyone else doing it? John Jantsch points out the importance of how we do what we do, and not what we do.

Remarkable Purple Cow: Revisited

Purple CowWay before the Best Seller List was even in sight, no one wanted to publish Seth Godin’s Purple Cow. So what did he do? He took the very core message from within the pages of the very book he was trying to promote and made his book remarkable. Read what Seth has to say as he recalls taking a book that no one wanted to publish and making it a best seller. I wish I had one of those purple milk cartons today. I would leave it on my desk as a reminder of what can be done with determination, creativity and a remarkable product.

Does Design Matter?

ducati Last weekend I visited a Ducati/BMW motorcycle shop with my father-in-law. The Ducatis blew me away! I’ve seen a Ducati bike on the road here or there, but I’ve never been close enough to really take the time to appreciate their exquisite design. Just by looking at the bikes, I could see that there was careful thought and planning behind each every piece. For a moment I had in my head, a picture of an Italian designer/engineer pondering over a tiny screw and it’s impact on the design of the bike.

While we were in the shop a man came in to check and see if his bike had come in yet. Apparently there is a waiting list at the store for Ducati bikes, because I heard one of the employees tell him that he moved to number 20 on the list. I did some further research when I got home and found that this is normal at just about any Ducati store in America.

So why are these Italian bikes in such demand here in the USA? It’s their superior design. As Paola Antonelli, the Museum of Modern Art curator stated during the recent TED2007 conference, “…in Italy design is normal.” Though some believe that design is an unnecessary attribute to make products and brands simply look nice, design can and should be much more than that.

Like the Ducati bikes, design (in corporate function) should be meticulously planned. It should be in direct line with the values of the company or product. Design should communicate a message, your message. Target Logo

One of the best go to examples on the importance of design is the recent success of department store Target. They did a 180˚ and changed the foundation of their business model from an average discount store mentality to a motto of “Design for All.” Their success stems from their introduction of designer product lines at a price that the average consumer can afford. Currently, Target carries product lines from famous designers such as Issac Mizrahi, Mossimo, Liz Lange, Sonia Kashuk, Thomas O’Brien, Rachel Ashwell, Sean Conway, Amy Coe, Michael Graves and Victoria Hagan. Since implementing this change of mind, Target has received an overwhelming acceptance from consumers and their stock prices are still on a steady rise. Blink

One of my most favorite authors, Malcolm Gladwell, reveals in his most recent book, Blink, how consumers, often unknowingly, place an overwhelming importance upon the appearance of product packaging. Gladwell states that consumers “transfer sensations or impressions that they have about the packaging of a product to the product itself.” This finding proves the importance that of making sure that packaging is aesthetically pleasing and accurately communicates the intended message to consumers. This knowledge should be applied across chasms in all forms of corporate design, branding, and marketing. Peelers, here are 4 useful ways that you can use the tool of design to your advantage:

  1. Simplify Complex Ideas
  2. Improve Aesthetics
  3. Improve Function
  4. Stand Out from the Crowd

————–

Related Links: John Jantsch, small business owner and author of Duct Tape Marketing, recently posted on the importance of knowing good design. It will be worth your while to check it out. Email marketer, Chris Baggott discusses branding in web 2.0 world. Canadian Marketing Blog poses the question, The Branding Process: Is it Art or Science?

Singing Loudly & Off Key

Format SingleSeth Godin sent me into a flashback yesterday of a somewhat embarrassing experience I had at a concert last year. He wrote about listening to Live at Massey Hall: Neil Young and described how much more excited the crowd would get when the songs they knew were played, and in contrast how the crowd gave a, “tepid reaction,” to songs they did not know.

I’m a huge fan of the band, The Format, and after almost three years of rock hibernation (releasing a single here or there, with no live show to be seen) they were back on tour and were in the finally stages of getting their newest full album, Dog Problems, ready for release. Since they hadn’t played a live show in a while they were taking it slow getting back into the music scene, and I heard through their fan network that they would be doing a small show at the Farmers Market in OKC. I quickly marked the date on my calendar.

The night of the concert when The Format reached the stage I was stoked. For a while I didn’t know if the group was going to make a comeback, so to experience their music live gave me a refreshing jolt of confidence that one of my favorite bands would in fact be picking up right where they left off. I enjoyably sang loudly and proudly, knowing all the words to every song. After three or four Format greats, Nate, the lead singer of the band, said they would be playing a new song that would be on their next album. That’s when I found myself in a moment of awkwardness. As soon they started playing this song I unhesitatingly began singing loudly and off key just like I had to all the other songs. I quickly realized that no one else was singing, and looking at the rest of the crowd there were only one or two people who appeared like they might have even heard the song before.

I came to the quick realization that everyone else in the room wasn’t quite the Format junkie that I was. They hadn’t been sucking up every rumor, drop of news, music sample, and single release that had surfaced while the band was on a semi hiatus for almost three years. I had heard the acoustic version of this “new song” many times before that night. In fact, it was one of my 5-star favorites on my Ipod.

It’s interesting to look at how much more popular “new song” of the night has become. Now the song, “She Doesn’t Get It,” is being pushed as the latest single for their new album and a music video of the song has entered the MTV2 rotation. This is a good example of how being consistent with a good message, even when it is slow to be excepted, can make more of an impact over time.