I recently finished listening to an audiobook entitled Words That Work, by Dr. Frank Luntz. Being a marketer I found the subject matter more than interesting. It’s relevant. Communication is what marketing is all about. Critics can’t seem to get past Dr. Luntz’s past political affiliations and experiences, but I...
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Guerrilla marketing is still something of a white ghost in the advertising industry. Sightings of effective guerrilla ads are talked about constantly, but you rarely see them for yourself. So, why is this? Well, I believe it’s because, in the grand scheme of things, there really aren’t many exciting forms of guerrilla...
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Last Friday, celebrity Britney Spears decided that she would kill her pop icon status, which took over a decade to create. Her brain waves were obviously malfunctioning when she shaved her head outside of a closed salon in Sherman Oaks, California. A celebrity’s visual image, or visual brand, should be one of their most valued...
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As everyone knows atmosphere plays a big role in the success of any restaurant. Atmosphere seals the fate of any dining experience. People don’t eat at expensive restaurants solely for the cuisine. They want an experience. They want something to talk to their co-workers about on Monday. Last weekend my wife and I went out...
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